For Immediate Release: 4/12/2016 1:07 pm
Worcester, MA (April 12, 2016) - The City of Worcester Executive Office of Economic Development, in partnership with Action! Worcester, the Small Business Development Center at Clark University and the Worcester Public Library, will host two free workshops on Tuesday, April 26th from 9:00 AM to 11:00 AM and on Tuesday, May 3rd from 9:00 AM to 11:00 AM. The sessions, held at the Worcester Public Library, will focus on how to activate your business on the Google platform to attract new customers and generate more revenue.
"Building the online presence of our local businesses is critical to furthering the City's economic development," said Kyla Pacheco, Director of Operations at Action! Worcester. "When information is accessible online, a business increases their exposure within the greater community, attracting new customers and clients, and allowing small businesses to remain competitive with larger national chains."
Interested parties can choose which date works best for them - each session will consist of the same content.
In this participatory workshop, activate your business on the Google platform so that it is searchable to visitors and residents of Worcester. "Four out of five consumers use search engines to find local information nearby, yet only 37 percent of businesses have claimed their listing on a search engine," says Soo Young Kim, Head of Small Business Engagement at Google. "Small businesses are the engine of local economies and when they flourish, their communities do as well."
Learn the steps to activating your business on the Google platform so that it is searchable to visitors and residents of Worcester. The session is free and registration is required. Interested attendees can reserve their spot on Eventbrite or by contacting Peter Dunn at (508) 799-1400. Light refreshments will be served.
